Want to Generate More Referrals? Plan a Client Party!
By the experts at Buffini & Co.
Show your appreciation
Everyone wants to feel appreciated and your clients are no different. After all, their business and referrals keep you in business! While saying “thank you” is certainly an effective way to express gratitude, it’s important to show them how much they mean to you.
Client parties are an opportunity to express gratitude beyond the spoken word. For Dan and Maria O’Dell, real estate agents from Kansas City, Missouri, client parties have helped them show their appreciation to their existing clients while they grow their database. “We do the events to show our commitment to our clientele,” says Dan.
According to Maria, they started throwing high-end, larger scale client parties a few years ago. “People love them!” says Dan. “We do them well.”
Don’t forget to ask for referrals
While you’re thanking your clients for their business, remember to ask them for referrals. When is the best time to ask? When you’re chatting with them, of course! Take a page from the O’Dells: “We ask for business,” says Dan. “We ask them to connect us with people that they love and care for. The more you receive, the more you can give away, and that’s what we’re about.”
What if you’re an introvert?
Now is the time to start planning
For more great information on Client Parties, check out the Buffini & Company Coaches’ Corner blog, How to Party Your Way to the Top.