Social Media Basics for Real Estate

Social media are primarily Internet-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and “building” of shared meaning among communities, as people share their stories and experiences. (Read the whole entry at Wikipedia.)

Social Media can help you aquire warm phone calls, remind people you are in real estate so that you are top-of-mind for referrals and can be used to keep in touch with past and future clients.


REALTOR Social Media Basics:

1. Get on social media! 
Why? Because a wealth of potential business is there!
This means sign up for a Facebook account, Twitter, LinkedIn, Pinterest, Instagram, Google +, etc. 
That's a lot of things to monitor, you say? Agreed! So try a program such as Hootsuite to view and post-to multiple social media sites in one place. This way you can post your witty thoughts, life observations and of course real estate info from one place saving you precious TIME.

2. How often should you post? 
The magic number is 1 time a day.  No more, no less.  If we “show up” everyday in a safe way (good, helpful content), we will always remain in sight and in mind. And don't forget to engage with your audience by liking and commenting on their posts.

3. When should you post?
The best time to post to social media is often determined by your audience. 80 percent of 18-44 year olds check their smartphone as soon as they wake up. This creates an optimal time to post. 
Smartphone owners tend to reach for their phones around meal times and 86 percent of mobile internet users report using their device while watching TV. These individuals also spend almost double their time accessing social media via a mobile device on the weekends compared to weekdays. Don’t jump to any conclusions just yet though. Weekends and weekdays, between 5:00-8:00pm, aren’t necessarily the optimal time to post because of newsfeed competition. During these hours, you’re likely to compete with your fans’ hundreds of friends and the other brands they follow. 

4. What should you post?
Good helpful content gets noticed. This can include recipes, info on upcoming events, reviews on area establishments, sharing coupon information, tips on taking care of their home, etc. 
But when it comes to real estate in particular, be sure to include this info, but keep these posts to 30% of your total posts. Posting about real estate too much could make people feel like your selling/spamming them. 
Tip: To engage people talk about what is important to others and not just what is important to you. Also, posts that ask a question tend to get more comments.

5. Develop a plan for your social networking and stick to it!
For example: I will post to and check my social media every morning at 8:30am. 
Monitor your social networks once daily to post and also so you can reply to any comments or messages someone sends your way in a timely manner.
FaceBook, Twitter, LinkedIn, and GooglePlus are all indexed by google so pick one and stick with it or pick them all and stick with it - or use a program where you can post to all at once such as HootSuite. 


  • "Be sure you are whoever you are online because whatever happens in Vegas ends up on YouTube."
  • People trust friend recommendations more than search results!
  • Do NOT use social network to spam. It will turn off people and they can easily 'hide' you from their feed.
  • Put link addresses to all your social networking on your website, email signature and print materials: 


Links to more helpful info: 

How to share your listings on social networks

Share webpages on social networks 

Facebook timeline photos

More on Facebook timeline photos


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