From the Inside Out (A Look at Who We Are)

Wednesday, December 14th, 2011

Who is Prudential Select Properties?  And what is our relationship to you?

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Getting the Most Online

Tuesday, October 11th, 2011

By Sarah Grobe, Marketing Director, Prudential Select Properties

Over the last week I’ve had questions about how to maximize yourself online with our new marketing initiatives.  I’ve put together an ‘action list’ for both the buyer and seller realms. 

Getting the Most Online from Buyers

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Marketing Update (8/22/11)

Monday, August 22nd, 2011

Marketing Results

I just wanted to touch base with you before tomorrow’s office meeting and catch you up on the results of our new marketing program. We’ve positioned our listings in almost 4.5 million search results on Trulia, Zillow, Yahoo and Realtor.com and driven 168,833 views to our listings. Over 360 buyer email requests were sent out in July and 191 phone calls were placed to our offices.  We were only involved half of the month with our new Zillow and Yahoo exposure so I’m anticipating an increase in our August results. 

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I’m sure you’ve noticed by now that I’m a strong believer in transparency about what we are doing and why. Today I’m covering the changes we are making to our marketing plan as of July 2011. 

The Short and Sweet Version

The Lengthy Version with Lots of Words and Graphics

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How to Update Your Clients About the Real Estate Market Using Facebook

In a Nutshell: Now send market related Facebook updates by just pushing ‘share’ from the Prudential Select Properties Facebook page. 

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A few of my favorite things

Wednesday, June 1st, 2011

By Sarah Grobe, Prudential Select Properties Marketing Director

I was in Chicago a few weeks ago standing in line for Garrett’s popcorn when I noticed a tin reading ‘Oprah’s Favorite Things.”  I’m sure most of you are familiar with the segments on the Oprah Winfrey Show where she shared products she felt were noteworthy. Well in honor of her final show last week I’ve decided to compile a ‘favorite things’ list of my own. 

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eCards, eCards and more eCards

I’m determined to get this update out before I go home tonight!  It’s National eCard week! Well ok, I made that up, but this IS the week we are loading the Prudential Select Properties series of eCards into the system. Below is a complete list and a sneak peak of what will be available by Friday.  If you have additional suggestions email me at sarah@discoverstl.com.

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Who’s behind the curtain

Tuesday, May 3rd, 2011

Stuck for an idea the other night I asked my 8-year old daughter what I should blog about.  (By the way, I find most of life’s questions can be answered by asking my 8-year old). 

“Just blog about what you do, “she responded.

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by 

In the Prudential Select Properties marketing department there are five seasons – Spring, Summer, Autumn, Winter and Awards season. Every year about mid-January we begin thinking about our annual awards banquet.  As we approach mid-April I sometimes wish we could shut down the department for a week. I actually tried that a few years back by sending a “The Marketing Department is Closed. We’ll return after the Awards” message out to the admin and mangers. . . .  no one found it quite as funny as we did. 

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Posted on March 21, 2011 by Sarah Grobe

We returned from the Prudential Convention 2011 in San Diego the week before last.  God, never take a 6:35 a.m.. flight back from a trip. Especially if it’s the morning after Fat Tuesday.  After three days of non-stop classes, presentations, sight-seeing and team-building activities (read that as bar hopping ) I was ready to collapse. George, of course, managed to spend the afternoon in the office.

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